Hello hello hello! Most likely you are here because you are looking to start your very own beauty blog and you just don’t know where to start. Perhaps you’re thinking it will take a ton of time to get up and running and even more time to keep it going. Well, only part of that is true. It does in fact take some time to keep a blog running. Especially if your blog is your business. However, I am here to tell you that you can start a blog in no time! If you’d like to know how I started my beauty blog in one week keep on reading.
Okay so you spend hours on end watching famous beauty bloggers on YouTube and spend even more hours checking out their even more mesmerizing Instagram feeds. Now you’ve decided you’d like to have your own swoon worthy blog, YouTube channel, and Instagram feed. But how do you start? How much does it cost? Will it be successful? In this post, I will outline the exact details of how I started my beauty blog in one week, how I keep it running, and how much it truly costs to have your own blogging business. Below is an outline of what tasks I had to complete in order to start my blog in such a short amount of time.
Glittered By Cassie started five months ago when I decided I wanted to start my own blog business and eventually pay off my crippling student loans before I’m seventy, because let’s be real, that sh$t is expensive. I have worked at various cosmetics counters for several years and I love helping women learn about makeup and skin care. I decided it would be a win win. My blog would run to hopefully impact women’s lives and I would have a little extra cash to put towards my bills. (Oh, adult life.)
I had SO many doubts you guys. Like, all of the doubts. You see, I’m a Libra, and naturally I procrastinate. My mind is full of ideas and I’ve tried my hand at entrepreneurship several times before. I never went through with any of it. This time was going to be different though. I was going to do it. No. Matter. What. I was determined. ‘Don’t give up Cassie!’ I thought to myself. Here we are five months in. Going for it.
So, here’s what you need to start your dream blog in one week.
So, if you’re still awesome old school and go to your nearest public library to hop on the inter webs, then kudos to you! Seriously, I think that is freaking awesome. But, if you are more of a homebody and want to blog in the coziness of your own space, then I recommend getting yourself a computer if you don’t already have one. I have this trusty HP Stream Laptop PC laptop that is super lightweight which makes it easy to take with me to the nearest coffee shops. While we all dream of having the super sleek MacBook Air, sometimes it’s just not in the budget. Especially starting out.
Yes, you need a website to run your blog. No, you don’t need to hire a techy super genius to set it up. It’s actually quite simple. There are so many different platforms that you can set up your blog. Most of these platforms are FREE. You heard that right. Here are a few that are user-friendly and free.
I started with WordPress.com and have since switched to self hosting through Site Ground on WordPress.org. This platform does cost money, but I suggest starting a free blog on WordPress.com or any of the above sites I mentioned. WordPress has been super easy for me. You should know that the free version of WordPress does not include a domain name. When you set up your blog the url will show as yourblogname.wordpress.com. You can purchase a domain name for a very low price on godaddy.com. However, if you decide to invest in a self hosted site, I highly recommend going through Site Ground. Their customer service is amazing! Any time I have a question I just type it into their chat box and receive an answer within seconds. You also receive your domain name free if you choose to go through them. You can get started here if you plan on investing the money.
Okay, so once you have your website secured, you will want to install a theme, which will be the look of your blog. Both WordPress platforms have tons of free and totally awesome themes. Once you set up your theme, it’s time to create your first post. This is the fun part.
So, not all bloggers swear by having a niche while others think you must have a niche to be successful. I started out blogging with my niche in mind, Beauty. However, I have since added Lifestyle to my blog. My opinion on the whole having a niche versus not having a niche is this: If you are passionate about only one niche then stick with it. If you find you have tons of ideas in a plethora of niches then you should definitely incorporate those into your blog. Readers can sense when you are running out of material in one niche. Writing about multiple subjects really help your creative juices flow. Once you have come up with several topics you are passionate about then open that laptop and get started.
This is the most challenging part when you are first launching your blog. You have so many amazing things to say on your blog and all you want to do is to gain millions of viewers over night. Unfortunately, that is not always the reality. When I hit publish on my first post, it took a whole day just to see five page views. I was crushed. I had just typed up the most fabulous blog post with gorgeous photos to go along with it and I had only received five views?! It doesn’t matter how amazing your content is. If you don’t have an audience, you don’t have a blog. You have a diary. You can gain an audience by doing many things. I started off with creating a social media presence.
A Social Media Presence
For those of you who spend all day on Twitter, tweeting about everything, well you are set! For those who cringe at the thought of posting your thoughts on social media once a week, you may have some work to do. In order for people to start seeing your blog, you need to spread the word. Think of this as free advertising for your blog. I recommend setting up an account with these social media platforms.
These are just a few. I set up an account for each of these platforms and that is the main way I get traffic on my blog. Instagram is my favorite way to share my blog as I am more visual. Twitter is a great way to interact with others in your niche. Facebook is a great way to share your posts and announcements. According to many successful bloggers, Pinterest is the biggest traffic driving factor. I am still mastering my Pinterest techniques and feel very optimistic about gaining a lot of success from this platform. I also use Tailwind to schedule all of my pins so I don’t have to spend hours upon hours constantly pinning. This tool is a huge time saver an a very small investment. Super affordable. You can sign up here if you are ready.
Creating an email newsletter for your subscribers can be so beneficial to your blog. Your readers won’t miss a thing when they are receiving your emails each week. This is a great way to let your loyal readers know about any upcoming blog posts or courses. I set up a free MailChimp account to help me do this. All you have to do is design a campaign and a newsletter, and then upload your blog subscribers, and hit schedule.
Requesting an invite to Facebook groups has been a lifesaving decision when it comes to support. Blogging can be very overwhelming. There are a million things you need to learn and implement and sometimes you just feel like it’s too much. I remember when I first started my blog I felt like pulling out my hair! Who do I ask questions when I have no idea what I’m doing?! I joined a few blogging Facebook groups and instantly felt relief. Not only can you ask other bloggers your biggest questions, but you also get an entire group of support from bloggers who know what you’re going through. I can honestly say that without these groups, I would still have no idea what I’m doing. Here are some groups I recommend.
-Boost Your Blog
A Never Give Up Attitude
This is the number one thing you need to start and run your own blog. If you are blogging to make money, then you need a never give up attitude. The mindset that no matter what you are going to persevere. Blogging is not easy. Not at all. It takes time, investments, and more time. There are days when I want to cry, scream, throw my laptop across the room. But, I will never give up. You can truly do anything you set your mind to. You have to believe in yourself. You have to set yourself up for success and cut yourself some slack. Don’t forget the reason you started. Your blog is going to rock! Remember to not burn yourself out. Make time for yourself so you don’t end up resenting your blog. You can read my tips on healthy habits here.
How Much Does It Cost?
Make a small investment to start
The cost of starting your blog can vary depending on what choices you make. Below is how much money I spent to get my blog up and running.
Computer- I already had a computer, luckily, but this very inexpensive laptop costed me $220 brand new. It is less expensive now.
Website/Hosting– Site Ground $59.40/annual (free domain) self hosted on wordpress .org (free)
Logo- This is completely optional. You don’t need a logo, and often times you can create your own logo. I decided to outsource this to a graphic designer. $45
Tailwind – This program is a time saver when it comes to pinning your posts and other pins. It takes me about an hour and fifteen minutes one day a week to schedule all of my pins. $15.00/month.
Are you thinking of starting your own blog? Have more questions? I would love to connect with you to answer your questions or help you get started. Head on over to my contact page and leave me a message. I can virtually hold your hand throughout this scary and exciting journey!