Do you ever wonder what goes into making your makeup products? How do these beauty brands formulate cosmetics that don’t irritate our skin? Well, if you are curious, keep on reading for the truth in what goes into making those ‘perfect’ products. Unfortunately, animal testing is still practiced around the world. Well, today I have a very special guest who is going to share with you the reality of animal testing and why you should buy cruelty free makeup brands.

Julie, creator of Vegan Treasure Hunter, is an animal rights activist, educator, and blogger that finds the best vegan food and vegan products around. Julie is dedicated to ending animal testing and cruelty for good. You can read more about what she does and what she stands for here.

You can also follow her on Instagram, @vegantreasurehunter, for a very inspiring feed that will help open your eyes.

Why You Should Buy Cruelty Free Makeup Brands

Without further ado, Julie’s article below.

“We’ve all had those moments where we stare into the mirror to admire our new shade of lipstick or how amazing our hair looks thanks to our brand new hair masque. C’mon, we’ve all done it! Did you every stop to think about how the products you use on a daily basis are made?
Cosmetics and hygiene products are often tested on animals, or contain ingredients that have been. With every product that you purchase and use, you have a choice to either support animal testing or to fight it. So, what’s the big deal? What exactly is animal testing and why is it done?
Rabbits are most commonly used for animal testing, while other small rodents like guinea pigs, hamsters, rats, and mice are also used.  Shampoos, conditioners, lotions, soaps, cosmetics, and other hygiene products are rubbed into the animals’ skin and eyes to observe the results. These skin and eye irritation tests, as you can imagine, are extremely painful for the animals. Can you imagine products and chemicals being forcefully injected into your eyes or rubbed into your skin, all while trapped inside of a small cage, day after day?
These poor animals are also force fed products and chemicals to determine the “lethal dose” and to observe birth defects, illnesses, and other adverse health effects. 100,000-200,000 animals die every year due to animal testing worldwide, according to The Humane Society International. Read more about animal testing, here.
Ok, so animal testing is cruel, but does it need to be done? In the United States, the FDA does not require that products or their ingredients be tested on animals. From a scientific standpoint, animals respond to chemicals differently than humans. For example, if a shampoo does not irritate the eyes of a rabbit, that does not necessarily mean that it will be safe for human eyes. If a product causes chemical burns on the skin of a guinea pig, it may be absolutely fine for human use, therefore making the results of animal tests inconclusive. Thousands of ingredients have already been proven to be safe for human use, making animal testing an unnecessary and out-of-date practice.
The next time you are looking to score some new makeup, please consider that animals may have suffered and died in order for that product to be developed. There are many cruelty-free brands that make amazing products, like TASH Cosmetics, e.l.f. Cosmetics, Kiss My Face, Kat Von D Beauty, Wet n Wild, Pacifica, IT Cosmetics, and many more. Click here to find Leaping Bunny certified products and companies or order PETA’s Cruelty-Free Shopping Guide (it’s free!).

e.l.f. cosmetics

Want to do even more for animals? Please sign this petition to show Congress that Animal Testing must be eliminated, and while you’re at it, share the #nobunniesgottimeforthat campaign on Instagram!
So go ahead and be proud that you’re taking a stand against cruel and unnecessary animal testing! After all, true beauty is cruelty-free!”
Join Julie and her efforts to make a difference and put an end to pointless animal testing.
Be sure to follow my campaign #NoBunniesGotTimeForThat to see how you can make a difference. Tash Cosmetics, a Vegan beauty brand, has partnered with Glittered By Cassie to help spread awareness. So, be sure to follow them as well. @TashCosmetics
You can also support this campaign by purchasing a #NoBunniesGotTimeForThat tee to raise awareness. All the proceeds will be donated to the Johns Hopkins Center For Alternatives To Animal Testing. You can read more about what they do here.
***Please note that this campaign is no longer running at this time. I will post updates once the campaign has relaunched.

Why You Should Buy Cruelty Free Makeup Brands

Why You Should Buy Cruelty Free Makeup Brands

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Please leave me a comment or email me if you have any further questions about this campaign and how you can help.


BH Cosmetics

Be sure to check out Julie’s blog at for more informative information. Be sure to also check out where Julie writes articles to help raise awareness to all animal cruelty topics and Vegan subjects.


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This was a very informational and straight forward article, thanks to Julie for sharing her wisdom! I always knew animal testing was a thing, but never really envisioned what the animals must go through. I’m so glad there are affordable cosmetic lines such as elf and Wet n Wild! I also love Kat von D’s tattoo eyeliner so I’m super glad that’s cruelty free too!

P.S. Your blog is looking great Cassie! x


Thank you, Sheila! When I started my beauty blog 7 months ago, I really didn’t know what went into testing products. Yes, I knew animal testing was done, however, I didn’t know the extent of what they went through. I started deeply researching two months ago and was sick to my stomach. How could I be funding those brands to do such horrible things for all those years? I made my oath right then and there to stop purchasing from brands who still outsource animal testing. I love how Julie was able to convey what the animals go through. Thanks for reading! 🙂


Really great perspective. Thanks for sharing!


Thanks for reading Kay! <3


Omg LOVE that you guys collaborated to share this! Such an important topic and I feel like because it’s not something that any of us see or think about we just continue to support all the wrong companies because we can’t actually see what these animals go through. But once we read about it or watch a youtube video it’s brought to the forefront of our minds and we can really fight against it!

Beauty & Colour | Vegan Lifestyle Blog


Hi Caitlin! I’m so glad you enjoyed the article. I completely agree with you in the fact that so many of us close our minds to this process. It is so important to remember what truly goes on every time you purchase from a brand.

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